How to Build Your Brand Identity

Content is King

Simple: the more information there is about you, the easier it is for people to find you. Search engines, like Google, use sophisticated algorithms to show us results that are most relevant to our search criteria. The logic behind this sophistication, however, is actually quite simple: content is king!

The more text that a page has on a particular topic, the higher that page will appear in search results - all else being equal. In building your professional brand here at the MBAA, you begin by aggregating various types of content that is relevant to you in some way.

Context is Key

The next most important factor in rising the search engine ranks is how that content is associated with other content. We call that its context. Listing a book on your reading list ads much more value to your personal brand when you state why you read it or what it meant to you. Similarly, commenting on an article not only associates you with the content of that article, but also creates new material for search engines, and people, to find. If content is king, then context is key!

Finally, your brand is augmented by its association with the MBA Association itself. The MBAA is already a well respected, and ranked, organization and your association with it helps raise your professional profile online. In other words, building your brand via the MBA Association is not only easier, but more effective.