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Tuesday, 25 September 2007 05:11 |
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With the start of my first ever Marketing class, I"ve started to become more aware of advertising and messages that companies are using to communicate with potential customers. I"ve also become aware of all the scorn that has been inflicted (or justly earned depending on your point of view) on the Marketing industry. I"m sure I"ll have more to say on this as I get further into the "Art of the Message".
A quote from Peter Drucker:
There will always, one can assume, be some need for some selling. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available. A recent Dilbert.
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