| It’s all in the Genes... |
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| Written by Amit Bhagria | |
| Saturday, 10 May 2008 07:30 | |
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Every individual is different and needs customised treatment, especially when it comes to cancer. Acton Biotec does genetic analysis and helps doctors choose the most suitable drug. STARTING up a business in a highly contested field can be challenging. Many entrepreneurs are tempted to copy other businesses with the hope that their venture would manage to do better than the next fellow’s. Only a few have the courage to enter a crowded battlefield with a completely unique offering and change the rules of the game through innovation. One such firm is Acton Biotech (India), competing with thousands of diagnostic laboratories in the country, but making a singular proposition that has made prescribing doctors sit up and take notice. It would be shocking, but not far from the truth, to know that there had been sick people who died because of inadequate diagnosis and wrongly targeted treatment. Dreaded diseases like cancer call for extreme treatments before which the body could wilt and collapse. So, it is essential to know exactly how much a patient could take before a process such as chemotherapy could be administered. Modern research has shown that not everyone reacts to medicines the same way. There are people who metabolise the drugs too soon or too late, leading to complications. So, not only the dosage and frequency, even the nature of treatment must be customised to the extent possible. It was with this objective Sandeep Saxena founded Acton Biotech. His laboratory in Pune and a network of sample collection centres help doctors leverage the power of gene analysis to design chemotherapy and related treatments for cancer patients. The 32-year-old biotechnologist believes a better understanding and use of human genetics could revolutionise the diagnostics business and alter forever the one-size-fits-all prescription that the medical world is used to while treating ailments. “Something as harmless as a tablespoon of ghee can have varied effects on different people. Some may easily digest it, while for others, their system may not be equipped enough to do so, and thus it may prove harmful. Some may also may be allergic to it. Therefore, what’s good or bad for one’s body may not be so for others.” Founder and CEO, Acton Biotech Saxena says he got a close view of human genome sequencing while doing research at Tata Institute of Fundamental Research (TIFR). He immediately started searching for commercially viable ideas that would be based on gene research. He figured it would be a business not many competitors can enter, given its highly technical nature. The cost of gene analysis itself, however, is coming down, he said. This means that a business around gene analysis would be increasingly profitable even if prices stayed the same. “Mumbai witnesses the maximum number of cancer patients in the country. India has two million cancer patients. Around 500,000 are added each year. More than 20% can afford the treatment and the number is increasing,” said Mr Saxena. Reference: |



