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| Tuesday, 20 May 2008 21:16 | |
 Question: I need an online presence for my business, but I’m not sure if I should do a website or a blog. What do you recommend? This is one of the most common questions business owners ask when they are thinking about putting their business online. First, let’s establish the difference between a website and a blog. Blog: Notable blogs: Entrepreneur Goddess Huffington Post Perez Hilton Mogulette John Chow Note that there are over 112 million blogs in the world! Website: Notable websites: Target General Electric Writer’s Digest NOW Nobody is in charge of the world wide web, which makes determining the actual number even more difficult. These days, businesses who already have websites are blogging and those with blogs are creating websites. I recently spoke with someone at a law firm who confirmed that lawyers are beginning to blog where she works. It is in their marketing plan to integrate these blogs into the company website. These types of combined websites and blogs are becoming increasingly common among large corporations, shops, individuals, and small businesses. Combined “blogsites” offer customers, visitors, and readers the best of both worlds. It’s a great way to emotionally appeal, show your clients you really are an expert in your field, or simply relate to the general public. Notable blogsites: Erin Pavlina New York Times (some writers have blogs) Entrepreneur Magazine CNet Oprah General Motors Trump Blog Maverick While nearly every business should have a website, not everybody is made to blog. If clients are considering a blog or a blogsite, I ask a very simple question: Will you write and publish at least one article per week? If they say yes- it’s a go. But if they say no- I encourage them to stick with a website and add another page to post their articles. |