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Navigating the corporate world in your own country and in your own language can be a very daunting task. We’ve all been there at some point or another - confusing IRS papers, too many emails, a shipment that never arrived, or perhaps an incoherent client shouting in your ear- indeed the business world can be very complicated.

As technology improves, making communications and international travel that much easier, more and more companies are electing to take their business to an international level. Borders are melting as the international economy grows, making it all the more likely that someday you, too, will decide to take your business abroad.

Competition in the international arena can be stiff, but you can make it easier on yourself if you know what you are doing. Follow these tips and I promise you will already be ahead of the competition.

Adapt your business style to the country. Business is different in every country, so take time to learn how the locals conduct business because your bottom line depends upon this. Here are some questions to think about and research before doing business abroad:

• What are the business hours?
• How long do negotiations take?
• How do you greet business associates?
• What is the proper dress attire?
• How much of the language will you be required to speak?

Build your network. It helps to have an established and trusted network of people wherever you plan to do business. It is highly recommended to recruit a trusted local who can help you understand the system and explain the culture. They will already have established connections and can introduce you to the appropriate people as well as vouch for you if the business culture requires.

In addition, I also find it helps to speak with at least one other foreigner who has business experience in the area. Expatriates who have “been there and done that” can guide you through the process, provide tips, and hopefully a shoulder you can lean on down the road.

Begin networking in your new city as soon as possible. Check out what types of networking groups are available in the area. Chambers of Commerce and expatriate groups are good places to start in addition to your embassy or consulate. Some of these groups also present excellent opportunities to make friends while living abroad, an outlet you will definitely need.

Use common sense. The Merriam-Webster dictionary defines this as “sound and prudent judgment based on a simple perception of the situation or facts.” While working abroad, using common sense will take you further than you can imagine. It will be vital to listen to that “inner voice” that tells you if something or someone does not feel right. Knowing the cultural norms will help you to better judge situations and act accordingly.

Have patience and stay positive. Every country has a different rhythm and work ethic, as do individual companies. Your patience will be tested as it has never been tested before, regardless of where you work. It is important to keep this in mind while doing business abroad. Be prepared and have lots of patience as well as a positive attitude for whatever curve balls might be thrown your way. In the end, you will be pleasantly surprised with the results.

(This article I wrote originally appeared in the March 2008 Women"s Global Network newsletter.)

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3.23 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."