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Among Web 2 .0 technologies that companies use for business purposes, social networking ranks second in importance behind Web services, according to a 2008 global survey by The McKinsey Quarterly.
Fewer than 45 percent of B2B marketers have begun to use tactics like blogs, Webinars, podcasts and social networking, according to a 2009 study by Forrester.
Emarketer predicts that by 2012, U.S. B2B social network ad spending is expected to reach $210 million.
According to HubSpot’s 2010 State of Inbound Marketing report Social Media and blogs are the most rapidly expanding category of marketers’ overall budgets.
Hitwise reported that Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week.
Social Media Examiner’s recent industry report stated, the number-one benefit of social media marketing is gaining the all-important eyeball.
A significant 85% of all marketers indicated that their social media efforts have generated exposure for their businesses.
Social networks ranked higher than wikis, podcasts, video sharing and RSS. (blogs and social media are now 1 and 2 in recent surveys)
According to the CMO Club weekly survey, digital marketing expertise has far surpassed classic marketing experience as the most valuable asset you can bring to a job interview.
According to HubSpot’s 2010 State of Inbound Marketing report, inbound marketing has a 60% lower cost per lead.